ANSOFF STRATEGIC POSTURE ANALYSIS
Description
Dataset Description: NASDAQ 100 Strategic Posture Metrics (2006–2015) Creator: Marco I. Bonelli, PhD 1. Overview This dataset spans 2006–2015 for 107 NASDAQ 100 firms, analyzing relationships between strategic posture (X1), environmental responsiveness (X3, Bloomberg-derived), and performance. 2. Dataset Composition Time Frame: 2006–2015. Companies: 107 firms (e.g., Apple, Amazon). Entries: 617 company-year observations. Variables: 7 fields (see Section 3). Sectors: Technology, Consumer Discretionary, Healthcare, Communications. 3. Variable Definitions Variable Description Source Relevance Company Ticker (e.g., AAPL). NASDAQ Firm identifier. Year Fiscal year. Financials Temporal tracking. X1 Strategic posture (e.g., R&D). Internal Data Strategic aggressiveness. X2 Internal metric (e.g., efficiency). Internal Data Capability control. Diff X1 – X3. Calculated External alignment proxy. Growth Short-term performance (e.g., revenue). Financials Performance metric. Estimated Growth Long-term forecasts. Bloomberg Market expectations. 4. Data Collection Sources: X1/X2: Financial filings (10-K/10-Q). X3: Bloomberg (e.g., ESG scores). Growth/Estimated Growth: Bloomberg/analysts. Derived: Diff = X1 – X3. 5. Usage Notes Strategic Posture: Use X1 and X3 (X1 – Diff). Bonelli (2017): Includes X2, Growth, Estimated Growth. Missing Data: 23 firms incomplete (e.g., AAL). 6. Limitations X3: Validate reverse-engineered values. Time Frame: Ends in 2015. Sectors: Heterogeneity requires controls.