When AI Disappoints How Brand Equity Shields Consumers from Socially Unsatisfying Interactions Complete Dataset

Published: 25 April 2025| Version 1 | DOI: 10.17632/wkk7sn8t2r.1
Contributor:
Ignacio Manuel Luque Raya

Description

Resulting database from the final survey used in the article "When AI Disappoints How Brand Equity Shields Consumers from Socially Unsatisfying Interactions".

Files

Institutions

  • Universidad de Granada

Categories

Artificial Intelligence, Marketing, Consumer Behavior

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