Brand Premium

Description

Firm Master with representative U.S. and Chinese firms, ownership structure, industries, and observation weights. Firm-Year data covering the four brand dimensions, Brand Sentiment Index, market equity, book-to-market, investment, R&D, spreads, implied cost of equity, analyst coverage, and MD&A length. Separate U.S. and China firm-month panels with: Monthly excess returns BSI and PostAI indicators Momentum and reversal Turnover Retail and institutional ownership Implied cost of equity CAPEX and R&D growth Bid-ask spreads

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