Data for: Reconnaissance of philanthropy

Published: 10 July 2019| Version 1 | DOI: 10.17632/wmpw3mftt3.1
Prokopis A. Christou,


Founded on goodness, the amount of attention given to philanthropy has increased recently. Despite its significance at an organizational and societal level, philanthropy remains a rather obscure notion – a gap that the present study aims to fill. In-depth interviews were conducted with owners of organizations within a rural tourism context who were reciprocally appreciated for their anthropocentricity. The findings reveal that philanthropy should not be restricted to financial aid or charity organizations; it should be expressed with intangible offerings and channeled towards customers and employees alike. Research outcomes enable the construction of a theoretical conceptual diagram guiding both future researchers and managers of organizations that aspire to acquire a more anthropocentric stance.



Social Sciences, Tourism, Corporate Social Responsibility