Data for: Reconnaissance of philanthropy

Published: 10 July 2019| Version 1 | DOI: 10.17632/wmpw3mftt3.1
Prokopis A. Christou,
Anna Farmaki,
Elias Hadjielias


Founded on goodness, the amount of attention given to philanthropy has increased recently. Despite its significance at an organizational and societal level, philanthropy remains a rather obscure notion – a gap that the present study aims to fill. In-depth interviews were conducted with owners of organizations within a rural tourism context who were reciprocally appreciated for their anthropocentricity. The findings reveal that philanthropy should not be restricted to financial aid or charity organizations; it should be expressed with intangible offerings and channeled towards customers and employees alike. Research outcomes enable the construction of a theoretical conceptual diagram guiding both future researchers and managers of organizations that aspire to acquire a more anthropocentric stance.



Social Sciences, Tourism, Corporate Social Responsibility