Dataset: Online Advertisement Click-Through Rates

Published: 22 April 2024| Version 1 | DOI: 10.17632/wrvjmdtjd9.1


This dataset offers a comprehensive view of how users interact with online ads, which is vital for refining ad targeting strategies. This dataset covers a wide range of user demographics, including age, gender, income, and location, as well as detailed ad characteristics like types, topics, and placements. By simulating user behavior metrics such as clicks per user, click times, and conversion rates, it provides insights into how users engage with ads. Additionally, factors like the day of the week and device type add context to the data, allowing for a deeper analysis of ad performance metrics like click-through rates (CTR). With its wealth of information, this dataset is valuable for marketers and advertisers looking to optimize their ad campaigns and maximize their impact in the online advertising realm.



Advertising, Online Information System, Online Information Services, Uptake Rates, Effect of Interest Rates