Published: 8 February 2021| Version 1 | DOI: 10.17632/wwb755tx2z.1
Contributors:Junjie Wang, , Chunyu Tan, Jiaming Shi, Tingyun Hu
This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of four studies were conducted with a focus on the moderation of consumers' power distance belief.
Sun Yat-Sen University
Applied Psychology, Marketing, Advertising