Nostalgia
Published: 8 February 2021| Version 1 | DOI: 10.17632/wwb755tx2z.1
Contributors:
Junjie Wang, , Chunyu Tan, Jiaming Shi, Tingyun HuDescription
This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of four studies were conducted with a focus on the moderation of consumers' power distance belief.
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Institutions
Sun Yat-Sen University
Categories
Applied Psychology, Marketing, Advertising