Data for: The psychology of balancing gains and losses for self and the environment
Data from experiments where participants answered questions concerning a flight between two Swedish cities. Participants made trade-offs between a decrease in CO2 emission from 99 kg to 22 kg and a travel time from 1 hour to [response] hours. A 2x2 between person design, with anchor (low (2 hrs)/high (6 hrs)) and frame (normative message/no normative message). 201 participants. Data on environmental concern is included for 200 participants. R script for analysis with robust ANOVA and robust multiple regression.