EV-olution in Java Indonesia: Perceived Cost Value, AI, and Social Status in Shaping Consumer Willingness to Pay for EVs
Description
EV-olution in Java Indonesia: Perceived Cost Value, AI, and Social Status in Shaping Consumer Willingness to Pay for EVs The research objects focus on the following constructs: 1.AI-based user experience 2.Perceived value of money 3.Social status 4.Consumer willingness to pay (WTP) This dataset supports a quantitative study on the factors influencing consumer willingness to pay (WTP) for electric vehicles (EVs) in Java, Indonesia, focusing on the roles of AI-based user experience, perceived value of money, and social status. Data were collected through a structured questionnaire distributed via Google Forms to 400 respondents across West Java, Central Java, East Java, and DKI Jakarta, including both EV owners and non-owners. This sample size ensures adequate statistical validity for drawing meaningful conclusions. The questionnaires were carefully designed to capture relevant insights on the three independent variables and their impact on WTP for EVs, making the data collection and analysis process efficient and targeted. Responses were measured using Likert scales and supported by demographic information such as age, gender, income level, and EV ownership status. A descriptive analysis was used to summarize the main characteristics of the sample, while Partial Least Squares Structural Equation Modeling (PLS-SEM) using SMART-PLS was employed to explore relationships between the variables more specifically. This analytical approach allowed the study to uncover how AI-based user experience, perceived economic value, and the aspirational aspects of EV ownership influence consumer willingness to pay. Combining descriptive statistics with PLS-SEM helped structure the model and provided deeper insights into the complex interactions within the data, offering valuable implications for researchers, policymakers, and EV manufacturers in advancing sustainable transportation efforts in Indonesia.