Data for: Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the tourism sector

Name: Data for: Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the tourism sector
Creator: Tamer Elsharnouby
Published: 2020-07-16T21:51:18.002Z
Keywords: Tourism

Elsharnouby, Tamer

doi:10.17632/xffrvb7ft4.1

Data for: Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the tourism sector

Published: 16 July 2020| Version 1 | DOI: 10.17632/xffrvb7ft4.1

Contributor:

Tamer Elsharnouby

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Data set of a survey completed by marketing managers from 165 hotels based in four Gulf Cooperation Council (GCC) countries, namely, Saudi Arabia, Qatar, United Arab Emirates and Bahrain.

Data for: Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the tourism sector

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