Data for: Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the tourism sector

Published: 16-07-2020| Version 1 | DOI: 10.17632/xffrvb7ft4.1
Tamer Elsharnouby


Data set of a survey completed by marketing managers from 165 hotels based in four Gulf Cooperation Council (GCC) countries, namely, Saudi Arabia, Qatar, United Arab Emirates and Bahrain.