Research on aesthetic perception factors of city outdoor advertising based on Kano model
Description
1. Questionnaire Survey data Local residents and tourists' aesthetic perception ratings of outdoor advertising data. 2. Data for analysis of the traditional Kano model Evaluation Results and Classifications of Urban Outdoor Advertising Aesthetic Perception by Local Residents and Tourists. 3. Data for analysis of the improved Kano analysis The results of the improved Kano model analysis, which, in addition to considering traditional methods, also takes into account hybrid factors (Total Strength (TS) and Category Strength (CS), to determine hybrid categories). 4. Data for two-dimensional quadrant analysis of SII-DDI The Satisfaction Increment Index (SII) and the Dissatisfaction Decrement Index (DDI) are designed to assess the improvement effects on user satisfaction and dissatisfaction, respectively (Berger et al., 1993).
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Steps to reproduce
The initial data was obtained through literature research and semi-structured interviews. After professional verification, a set of survey questionnaires was formed. The survey method and data collection were conducted using Sojump. Traditional Kano model data analysis was performed using SPSS, while the improved Kano model and SII-DDI statistics and calculations were carried out using Excel.