The relationship between Cognitive dissonance and Switching to another brand: The Mediating role of Purchase regret. The dataset from student’s online shopping behavior in North Cyprus

Name: The relationship between Cognitive dissonance and Switching to another brand: The Mediating role of Purchase regret. The dataset from student’s online shopping behavior in North Cyprus
Creator: blend ibrahim
Published: 2020-03-11T11:25:16.382Z
Keywords: Marketing, e-Commerce, Consumer Behavior

ibrahim, blend

doi:10.17632/xwfsz3kprg.1

The relationship between Cognitive dissonance and Switching to another brand: The Mediating role of Purchase regret. The dataset from student’s online shopping behavior in North Cyprus

Published: 11 March 2020| Version 1 | DOI: 10.17632/xwfsz3kprg.1

Contributor:

blend ibrahim

Description

This dataset empirically investigated the comprehensive model related to post-purchase behavior regarding online shopping in North Cyprus. The dataset has collected via a self-administered questionnaire at Girne American University. Then, the dataset evaluated by using 354 participants. In which several techniques used for hypothesis testing, and structural equation modeling (SEM) was applied using IBM (SPSS and AMOS).

Files

Institutions

Girne Amerikan Universitesi

The relationship between Cognitive dissonance and Switching to another brand: The Mediating role of Purchase regret. The dataset from student’s online shopping behavior in North Cyprus

Description

Files

Institutions

Categories

Licence