Data for: Persuasion Profiles to Promote Pedestrianism: Effective targeting of active travel messages

Published: 30 April 2020| Version 1 | DOI: 10.17632/xzt6vf68bf.1
Kate Pangbourne,
Al Baker,
Sam Bennett


Results from a survey to determine relative persuasive power of different elements of messages to encourage walking, and the effect of individual psychosocial, demographic and other features of the participants on the perceived persuasiveness of those messages. File contains cleaned data - raw data available on request.