Published: 10 November 2023| Version 1 | DOI: 10.17632/y6zmdnm3dp.1
Jonathan Marpaung


The data presented in this study consists of 400 samples obtained from the utilization of an AI Chatbot known as Smart Administration. This AI system is designed to cater to the academic administrative requirements of students. The AI chatbot possesses the capability to provide immediate assistance to consumers around the clock, hence enabling its utilization for student services. In order to assess the effects of AI chatbots on student service, a satisfaction survey was administered, encompassing three distinct independent factors, one intervening variable, and one dependent variable.


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The process of data gathering involves the utilization of mixed methodologies, which entails the integration of both qualitative and quantitative approaches. Primary data collection was carried out through interviews to gather information on the mechanisms and systems of administrative services at the Faculty of Vocation of the University of North Sumatra. Upon comprehending the intricacies of the aforementioned issue, a proposed course of action is presented, involving the implementation of an artificial intelligence chatbot as a means to enhance the provision of academic support to students. We developed an AI Chatbot called USU Intelligent Administration and conducted a study with 400 students to investigate their experience with the chatbot. To get data on students' usage of the chatbot, we administered a questionnaire. The data obtained from the questionnaire will be analyzed using the Smart PLS software, employing a structural model.


Universitas Sumatera Utara


Economics, Business Intelligence, Business Management


Universitas Sumatera Utara