Survey data on Consumer Behaviour: A study on consumer awareness level.
Published: 16 May 2023| Version 3 | DOI: 10.17632/y8bb27f9sy.3
Prof. (Dr.) Rohit Kushwaha,
Prof.(Dr.) Nimit Gupta,
A consumer survey was conducted in Uttar Pradesh in five major cities Lucknow, Kanpur, Agra, Varanasi, and Meerut District, from 2022 to 2023 to understand consumer awareness and consumer behaviour towards Sustainable Apparel. The data were collected from 384 respondents via face-to-face interviews through field surveys in different shopping malls.