Implication of Video Advertising on Shifting Customer Behavior Post Pandemic Covid
Published: 5 August 2024| Version 1 | DOI: 10.17632/y9vf6nh637.1
Contributors:
Surjandy Surjandy, Description
This is the raw data of Lisrel Apps, consist of Digital Video Advertising, Sensory, Informativeness, Entertainment, Presence, and Customer Trust factors, used in the research.
Files
Steps to reproduce
the data collect by utilizing google form with 6 Likert scale disseminate using Snow-Ball sampling method after post pandemic covid
Institutions
Bina Nusantara University
Categories
Internet-Based Information Systems, Internet Advertising, Digital Marketing