Data for: The Role of Virtual Community Participation and Engagement in Brand Choice by Building Community and Brand Trust: Evidence from Business Schools
Published: 23 August 2021| Version 1 | DOI: 10.17632/yf6jfkvf33.1
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Description
Supplementary Data 1 - Business School List Supplementary Data 2- Questionnaire Supplementary Data 3 - SPLS Output Bootstrapping Supplementary Data 4 - Measurement Model Supplementary Data 5 - SPLS Output Coefficient Supplementary Data 6 - Structure Model
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Virtual Community, Data Output