Data for: MANAGING POINT OF PURCHASE  ADVERTISING: EFFECTIVENESS IN TERMS OF RECALL AND RECOGNITION

Name: Data for: MANAGING POINT OF PURCHASE ADVERTISING: EFFECTIVENESS IN TERMS OF RECALL AND RECOGNITION
Creator: Pedro Reinares
Published: 2019-04-13T04:24:48.173Z
Keywords: Advertising Effectiveness

Reinares, Pedro; MARTIN-SANTANA, JOSEFA

doi:10.17632/ymyfjg98wf.1

Data for: MANAGING POINT OF PURCHASE ADVERTISING: EFFECTIVENESS IN TERMS OF RECALL AND RECOGNITION

Published: 13 April 2019| Version 1 | DOI: 10.17632/ymyfjg98wf.1

Contributors:

Pedro Reinares,

JOSEFA MARTIN-SANTANA

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Raw data .SAV (date of SPSS-Statistical Package for the Social Sciences)

Data for: MANAGING POINT OF PURCHASE ADVERTISING: EFFECTIVENESS IN TERMS OF RECALL AND RECOGNITION

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