Data for: MANAGING POINT OF PURCHASE ADVERTISING: EFFECTIVENESS IN TERMS OF RECALL AND RECOGNITION
Published: 13 April 2019| Version 1 | DOI: 10.17632/ymyfjg98wf.1
Contributors:
Pedro Reinares, Josefa Martín SantanaDescription
Raw data .SAV (date of SPSS-Statistical Package for the Social Sciences)
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Advertising Effectiveness