Survey Questionnaire on Brand Authenticity
Published: 25 July 2022| Version 1 | DOI: 10.17632/ys5bmh8dhg.1
Magdalena Lestari Ginting
There are 13 hypotheses from this research regarding how brand authenticity drives brand usage intention. The displayed data set has become the empirical data evidence of the research that proves all the hypotheses to be correct, excluding hypothesis number 6, which means involvement has no moderation effect towards Brand Authenticity to Brand Relation Quality. The data set itself is displayed as a result of a 499-people questionnaire.
Universitas Pelita Harapan