Questionnaire data set of TPB project
Published: 25 February 2020| Version 1 | DOI: 10.17632/ysvkv757rj.1
Contributor:
Jung-Ping SunDescription
The on-line questionnaire was created by google documents, which were sent to members of Bonyo.com company and filled out. The study provided four tickets as prizes of the concert held by the Hua Nan Commercial Bank for the anniversary celebration. Because of the main singers are the most popular singer of young generation. A total of 1,450 copies were distributed, 119 invalid questionnaires were excluded, 1,331 valid questionnaires were obtained.
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Asian Consumer Behavior