Travel Demand in Coastal Tourism Areas: Evidence from Bali
Description
This study analyzes the factors influencing travel attraction to coastal tourist areas by applying a Structural Equation Modeling (SEM) approach. Three latent exogenous variables were identified—beach attractiveness, amenities and facilities, and cultural-religious elements—and measured using Likert-scale responses from 400 tourists and tourism actors. The endogenous variable, travel attraction, was defined using indicators such as visitor volume, parking demand, and traffic flow on access roads.
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Steps to reproduce
We employed a cross-sectional survey design using a structured questionnaire distributed to both tourists and tourism stakeholders in coastal areas. Respondents were asked to indicate their perceptions using a five-point Likert scale, ranging from 1 (strongly disagree) to 5 (strongly agree). Prior to completing the questionnaire, a brief introduction was provided to ensure respondents understood the context of each item and could answer accurately. A total of 400 valid responses were collected.
Institutions
- Universitas Hindu Indonesia