Data for analyzing a survey on the image and reputation of a higher education institution
Description
This dataset originates from a study that had the objective of evaluating the image and reputation of a higher education institution from the perspective of society. The study's target population consisted of any individual who was neither a student nor an employee of the university in question (in this case, UFSM). We administered a 49-question survey covering dimensions such as UFSM's image, perceived service quality, social responsibility, environmental responsibility, support for innovation, and reputation. Additionally, we included respondent profile questions (e.g., gender, race, age, education level, income, etc.) and general questions about the university (e.g., affiliation/relationship with UFSM, whether they know anyone who works or studies at UFSM, frequency of campus visits, how they obtain information about UFSM, etc.), as can be seen in the original version of the questionnaire (Portuguese and English versions). Data collection was conducted in person between November 2023 and March 2024. The university where the research took place assisted in promoting the study to the target population. The research was approved by the UFSM Research Ethics Committee (CAAE registration code: 71766523.0.0000.5346).
Files
Steps to reproduce
To replicate this research, the researcher can apply this questionnaire at another higher education institution of interest. The questionnaire can be administered either in person or online (through an online data collection platform) to send to the target population of interest. This research resulted in the master's dissertation of student Sidónio Alves Trigo (student at UFSM). Anyone willing to reproduce this research may also read the method section of his dissertation and follow the steps he performed. This dataset also allows researchers to conduct other and further statistical analyses.
Institutions
- Universidade Federal de Santa MariaRio Grande do Sul, Santa Maria