Data for: Explaining consumers’ intentions towards purchasing green food in China: The amendment and extension of the theory of planned behavior

Published: 12-12-2018| Version 1 | DOI: 10.17632/z32cb92fbp.1
Xin Qi,
Angelika Ploeger


The data contain 300 samples which were used to investigate Chinese consumers’ green food purchase intentions and explore a Chinese consumers’ green food purchase intention model based on the Theory of Planned Behavior (TPB) through the influences of Chinese culture and purchase characteristics of consumers.