Data_green store loyalty
Published: 3 August 2026| Version 1 | DOI: 10.17632/z33npfbtfv.1
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Description
Data_green_store_loyalty contains survey responses collected to examine the factors influencing customer loyalty toward green stores using Partial Least Squares Structural Equation Modeling (PLS-SEM).
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Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to evaluate both the measurement model and the structural model. The analysis included assessments of indicator reliability, internal consistency reliability, convergent validity, discriminant validity, collinearity, path coefficients, coefficient of determination (R²), effect size (f²), predictive relevance (Q²), and bootstrapping to test the significance of the hypothesized relationships.
Institutions
- Industrial University of Ho Chi Minh CityHo Chi Minh, Ho Chi Minh City
Categories
Bioactive Plant Product of Genetically Modified Plant