Comprehensive Review of Brand Salience using Bibliometric analysis & TCCM framework - with Special Reference to Financial Services

Published: 5 June 2025| Version 1 | DOI: 10.17632/z9w8d78gg3.1
Contributor:
Pragnesh Navlakha

Description

This dataset is a part of the SLR paper in the area of Brand Salience using Bibliometric analysis & TCCM framework - with Special Reference to Financial Services. It is prepared based on the available research articles published in the reputed journals listed in the Scopus and ABDC databases.

Files

Steps to reproduce

The data was extracted from the Scopus database and analyzed using the biblioshiny tool for utilization in the systematic literature review along with the data generated by the authors using the TCCM framework.

Institutions

  • Marwadi University

Categories

Marketing, Financial Services, Consumer Behavior

Licence