Consumer Perceptions towards Unsolicited Advertisements on Social Media

Published: 9 March 2022| Version 1 | DOI: 10.17632/zcp5httw5c.1
Contributors:
,

Description

Data from 837 US-based social media user respondents measuring ad avoidance behaviour, perceived ad benefits, privacy concern, and intrusiveness against unsolicited social media advertisements.

Files

Institutions

Middlesex University - Dubai Campus

Categories

Marketing, Privacy Issue, Consumer Perception, Social Media Marketing

License