User Attitude towards Digital Marketing Strategies and their Influence on the Business Performance of Ecotourism Operators in Arusha, Tanzania

Published: 2 May 2025| Version 1 | DOI: 10.17632/zjd2fm2jt7.1
Contributor:
Immaculate Ikonko

Description

primary data collectedvia structured questionnaire to explore User Attitude towards Digital Marketing Strategies and their Influence on the Business Performance of Ecotourism Operators in Arusha, Tanzania

Files

Institutions

  • Nelson Mandela African Institute of Science and Technology

Categories

Ecotourism

Licence