Replication Data for: Understanding Customers’ Insights Using Attribution Theory: A Text Mining and Rule-Based Machine Learning Two-Step Multifaceted Method

Published: 28 February 2023| Version 1 | DOI: 10.17632/zn66tdcbh2.1
Contributor:
RAKSMEY SANN

Description

This dataset includes replication data for the paper: "Sann R, Lai P-C, Liaw S-Y. Understanding Customers’ Insights Using Attribution Theory: A Text Mining and Rule-Based Machine Learning Two-Step Multifaceted Method. Applied Sciences. 2023; 13(5):3073. https://doi.org/10.3390/app13053073".

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Institutions

Khon Kaen University Faculty of Business Administration and Accountancy

Categories

Algorithms, Data Mining, Machine Learning Algorithm, Content Analysis, Rule-Based Database, Textual Database, Association Analysis, Text Mining, User-Generated Content

Funding

This research was funded by Young Researcher Development Project of Khon Kaen University Year 2022

Grant number 660201.1.10.1/2597

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