Consumers' Satisfactions Toward Hijab Fashion Brands

Description

This data set was collected through online self-administrative survey. Sample size was a total of 223 hijabistas, and filtered into 188 usable responses (84.3% per cent response rate). The survey had three main sections: 1. Introduction, instructions, 2. Demographics (age, material status, occupation, and ethnicity) of the respondents, along with two filter questions to define their religious obligations in daily life and their fashion consciousness; 3. Survey items that measure seven main variables defined as “product quality”, “design quality”, “self-identity”, “social identity”, “product satisfaction”, “brand satisfaction”, and premium price.

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