JMTP hedonic communal

Published: 14 July 2022| Version 1 | DOI: 10.17632/zrt94j9kh4.1
Contributor:
Terence Motsi

Description

The data describes a scenario where wage theft is alleged to have taken place in a restaurant setting. There are 2 brands in the study; one, a fine dining restaurant, and second a casual chain. The main hypotheses is that the fine ding restaurant has lower brand credibility, integrity and attitude after reports of wage theft than the casual dining chain

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Consumer Marketing

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