Research Questionnaire Data
Published: 4 June 2026| Version 2 | DOI: 10.17632/ztrgb4s4ht.2
Contributors:
, Description
This study investigates the influence mechanism of marine pollution concerns on consumer seafood consumption substitution behavior (SCSB). Against the backdrop of nuclear wastewater discharge, the research adopts a configurational thinking approach, integrating fuzzy-set qualitative comparative analysis (fsQCA) with traditional regression analysis to overcome the limitations of linear causality and explore the synergistic influence pathways of multiple antecedent conditions. Based on 505 valid survey samples, a theoretical model is constructed and tested, encompassing the impact of six key variables on seafood consumption substitution behavior.
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Institutions
- Qufu Normal UniversityShandong, Qufu
Categories
Consumer Behavior