Participant Loyalty

Published: 23 March 2026| Version 1 | DOI: 10.17632/zx6gjjpdgb.1
Contributor:
Gwo Yang Tsai

Description

This study examines how sustainable event practices influence participant loyalty through the mechanism of green trust while considering the moderating roles of green skepticism and environmental concern. Drawing on signaling theory, the study explores how event participants interpret sustainability initiatives implemented in road running events.

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