Dataset on the Influence Of Digital Literacy On Intention to Use Investment Applications in Generation Z: A Case Study on Financial Products
Description
This dataset contains responses from a survey analyzing the impact of digital literacy on Generation Z’s intention to invest in financial products through investment applications. The data includes key variables such as digital literacy levels, investment awareness, behavioral intention, perceived ease of use, perceived risk, and demographic factors. The study aims to identify the extent to which digital literacy influences financial decision-making among young investors and how technology adoption plays a role in shaping their investment behavior. The dataset is structured to support statistical analysis, hypothesis testing, and predictive modeling, making it valuable for academic research, business insights, and financial technology development.