Brand Internationalization Strategy and Consumer Support Through the Mediation of Consumer Pride

Description

This dataset contains the survey responses and measurement model metrics used to analyze the impact of brand internationalization strategy on consumer support, mediated by consumer pride within the Indonesian fashion industry (case study: Ecinos). The data was collected from 232 valid respondents through an online questionnaire. The uploaded Microsoft Excel (.xlsx) file includes: 1. Respondent demographic profiles (age, gender, location). 2. Raw response scores for all research indicators based on a Likert scale. 3. Cleaned data matrices ready for structural equation modeling (SEM).

Institutions

• Binus University

  Jakarta, Jakarta

Categories

Licence