Dataset of behavioral intention towards the "buy-local" campaign

Published: 21 July 2022| Version 2 | DOI: 10.17632/2sb899rkp7.2
Contributors:
Dudi Amarullah,

Description

The current dataset is the results of a survey of 414 consumers to investigate behavioral intention towards the "buy-local" campaign based on the theory of planned behavior and national identity expressions conceptualization by using partial least square structural equation modeling (PLS-SEM). The current dataset includes raw data, PLS-SEM results, measurement model results, and structural model results. The current dataset has seven variables, namely: nationalism, patriotism, ethnocentrism, attitude, subjective norms, perceived behavioral control, and participation intention.

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Institutions

Universitas Airlangga Fakultas Ekonomi dan Bisnis

Categories

Marketing

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