Dataset of behavioral intention towards the "buy-local" campaign
Published: 1 December 2022| Version 3 | DOI: 10.17632/2sb899rkp7.3
Contributors:
Dudi Amarullah, Description
The current dataset is the results of a survey of 414 consumers to investigate behavioral intention towards the "buy-local" campaign based on the theory of planned behavior and national identity expressions conceptualization by using partial least square structural equation modeling (PLS-SEM). The current dataset includes raw data, PLS-SEM results, measurement model results, and structural model results. The current dataset has seven variables, namely: nationalism, patriotism, ethnocentrism, attitude, subjective norms, perceived behavioral control, and participation intention.
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Institutions
Universitas Airlangga Fakultas Ekonomi dan Bisnis
Categories
Marketing