Consumers' Attitudes Green Products

Published: 4 March 2024| Version 3 | DOI: 10.17632/32h44knfhs.3
Contributors:
Ehsan Javanmardi, Sadaf Javanmardi

Description

This study aimed to explore the attitudes of elderly consumers in Italy towards green mattresses, given the increasing significance of environmental consciousness in consumer behavior. The attitudes and preferences of the elderly are growing in importance as population aging presents challenges for healthcare systems, markets, and broader socioeconomic policies.

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Categories

Sustainability, Green Product Design, Consumer Attitude, Elderly Consumer, Green Marketing, Gray System

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