Data for: Content is King - But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses
Published: 18 February 2019| Version 1 | DOI: 10.17632/35mfg9d529.1
Contributor:
Fabian Christandl
Description
Raw data that were the basis for the analysis in our manusript "Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses". Further information on how the analyses were run is found in the manusript.
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Categories
Marketing, Consumer Psychology, Attitude Change, Persuasion Promotion