Data for: Content is King - But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses

Published: 18 Feb 2019 | Version 1 | DOI: 10.17632/35mfg9d529.1
Contributor(s):

Description of this data

Raw data that were the basis for the analysis in our manusript "Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses". Further information on how the analyses were run is found in the manusript.

Experiment data files

This data is associated with the following publication:

Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses

Published in: Computers in Human Behavior

Latest version

  • Version 1

    2019-02-18

    Published: 2019-02-18

    DOI: 10.17632/35mfg9d529.1

    Cite this dataset

    Christandl, Fabian (2019), “Data for: Content is King - But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses”, Mendeley Data, v1 http://dx.doi.org/10.17632/35mfg9d529.1

Statistics

Views: 264
Downloads: 39

Categories

Marketing, Consumer Psychology, Attitude Change, Persuasion Promotion

Licence

CC0 1.0 Learn more

The files associated with this dataset are licensed under a Public Domain Dedication licence.

What does this mean?

You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

Report