Data for: Content is King - But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses

Published: 18-02-2019| Version 1 | DOI: 10.17632/35mfg9d529.1
Contributor:
Fabian Christandl

Description

Raw data that were the basis for the analysis in our manusript "Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses". Further information on how the analyses were run is found in the manusript.

Download All

Steps to reproduce