AN INSIGHT INTO THE PERCEPTIONS OF PROFESSIONAL ACCOUNTANTS IN KOLKATA VIS-A-VIS SOME IMPORTANT FUND-SPONSOR-RELATED AND INVESTORSERVICE- RELATED FEATURES OF MUTUAL FUNDS
This study aims to gain an understanding of the perceptions of professional accountants in Kolkata regarding some important investor-service-related and fund-sponsor-related features of mutual funds. The significant role that the professional accountants play in rendering financial advice to others in professional or other capacity justifies the necessity of the study. After checking internal consistency of the data using Cronbach’s alpha, at first Factor Analysis has been done to identify the unique investor-service related and fund-sponsor related features. Thereafter, Mann-Whitney U Test has been done to understand the significance of variation in the perception of the respondents.