DATW

Published: 10 September 2021| Version 1 | DOI: 10.17632/37fn53kxgg.1
Contributor:
Jamel Khenfer

Description

Dataset pertaining to the paper intitled "Leveraging User Data to Investigate the Effectiveness of Interstitial Ads in Mobile Game Applications: Evidence from a Field Experiment"

Files

Categories

Marketing

Licence