Data for: "Omnichannel as a consumer-based marketing strategy"
Description
Data for the article "Omnichannel as a consumer-based marketing strategy". Authors: Isadora Gasparin and Luiz Antônio Slongo (Escola de Administração, Universidade Federal do Rio Grande do Sul, Brazil) Files: 1 - LiteratureReviewProcedures.pdf: Literature review procedures and steps to reproduce them. 2 - DataSet_N50_Scopus.csv: Data exported from the Scopus database. 3 - AnalysisTable_N29.xlsx: Detailed analysis of each article from the final data set.
Files
Steps to reproduce
Check the procedures detailed in the PDF file. Step 1: Search for articles using the search protocol (Output: DataSet_N50_Scopus.csv) Step 2: Create a flow chart for cleaning the data Step 3: Apply inclusion and exclusion criteria to the dataset (Article type, Research topic, Perspective) Step 4: Check for additional articles that meet the relevance criteria (N = 11) Step 5: Analyze the final dataset (N = 29) (Output: AnalysisTable_N29.xlsx)