AI-Based Chatbot Usage Adoption in the Financial Service Industry
Published: 13 April 2026| Version 1 | DOI: 10.17632/392wxb8pf6.1
Contributors:
, Nouf Alkhalifah, Description
The data shows the scale items collected from respondents in the US for the proposed theoretical model to be examined in this research as visually represented in Figure 1. There are five latent constructs: perceived usefulness and chatbot trust, both independent variables; social influence, a mediator; and use intentions, the ultimate dependent variable. The fifth construct, Perceived Risk, is a moderator.
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Categories
Business Administration, Behavioral Assessment, Impact of Internet Use on Business to Business Marketing, AI-Human Interaction, Chatbot