Data for: Effectiveness Evaluation of Online Advertisements with a Two- stage Method Based on Gaussian Filter and Decision Tree

Published: 26 April 2021| Version 1 | DOI: 10.17632/3hcbt8259f.1
Contributor:
heyong wang

Description

14 Datasets used in experiments contain user data of the day of online advertisements from a cross-border e-commerce enterprise from September 1st (9.01) to September 14th (9.14), 2018. Table 3 summarizes the 14 datasets. Each instance of the datasets represents the corresponding online advertisement and is described by 22 attributes.

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Advertising Effectiveness

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