reviewed article_Live streaming in marketing journey: a bibliometric and systematic review

Published: 11 May 2026| Version 1 | DOI: 10.17632/3wd6jmk6w2.1
Contributor:
Ruiyao Xu

Description

We use CitNetExplorer software to classify 369 sample papers and identify 5 main clusters, totaling 353 papers. Here are the names of authors article titles, and journals.

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Categories

Marketing, Consumer Marketing

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