Dataset Content Creation as a Catalyst for MSME Growth
Published: 23 December 2024| Version 1 | DOI: 10.17632/44xdkmybkj.1
Contributors:
, , , Description
This dataset contains comprehensive interview transcripts from 20 Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia, focusing on their content creation strategies and digital marketing practices. The interviews were conducted between October-December 2024 as part of a qualitative research study examining the role of content creation in MSME business growth.
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Institutions
Bina Nusantara University
Categories
Business, Social Media, Content Analysis, Small Business Growth, Small to Medium Enterprise, Social Media Analytics