RAC social commerce

Published: 6 December 2021| Version 1 | DOI: 10.17632/489xhkmjhd.1
Contributor:
Guilherme Lunardi

Description

Research data used in the paper intitled "Interaction effects between online reviews and product characteristics on consumer’s trust" publisehd in Revista de Administração Contemporânea (RAC).

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Institutions

Universidade Federal do Rio Grande

Categories

Database Marketing

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