Dataset: Instagram effect on visiting intentions of superstar Spanish museums (N=956)
Published: 18 June 2026| Version 1 | DOI: 10.17632/48ycjc2ptr.1
Contributor:
Nuria Recuero-VirtoDescription
Dataset supporting PLS-SEM analysis of Instagram users' visiting intentions toward the Golden Triangle of Art (Prado, Reina Sofía, Thyssen-Bornemisza), Madrid, Spain. Variables include source credibility, novelty of content, perceived enjoyment, user experience, user satisfaction, cognitive responses, and visiting intentions. Framework: S-O-R + TAM. N=956. Published in Journal of Destination Marketing & Management, 33, 100881 (2024). DOI: 10.1016/j.jdmm.2024.100881
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Institutions
- Universidad Complutense de MadridMadrid, Madrid
Categories
Social Sciences, Tourism, Tourism Impact on Tourist Decision Making, Cultural Tourism