The impact of Relationship Marketing on Brand Equity in the Banking Sector in Iran

Name: The impact of Relationship Marketing on Brand Equity in the Banking Sector in Iran
Creator: Farzad Sattari Ardabili
Published: 2026-06-02T15:14:49.183Z
Keywords: Marketing

Sattari Ardabili, Farzad; Vratar, Leon; Cajnko, Petra

doi:10.17632/4brf84t9xs.2

The impact of Relationship Marketing on Brand Equity in the Banking Sector in Iran

Published: 2 June 2026| Version 2 | DOI: 10.17632/4brf84t9xs.2

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Farzad Sattari Ardabili,

,

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The data set for the article: Ardabili, F. S., Cajnko, P., & Vratar, L. (2026). The impact of Relationship Marketing on Brand Equity in the Banking Sector in Iran. Marketing and Branding Research, 12(1), 90-103. https://doi.org/10.32038/mbr.2025.12.01.05

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EUROKD Egitm Danismanlik Group
Ankara, Ankara

The impact of Relationship Marketing on Brand Equity in the Banking Sector in Iran

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