Interactivity and Human Cues Influence Consumer Engagement
Published: 22 September 2026| Version 1 | DOI: 10.17632/4d75dpjp63.1
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Description
It includes two sets of data: second-hand data from sponsored beauty notes on Xiaohongshu and data from a situational experiment questionnaire, aiming to explore the influence of language interactivity and human body cues on consumer engagement.
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Social Media Marketing