National Identity and Consumer Behavior in a Diaspora Context

Published: 30 March 2026| Version 1 | DOI: 10.17632/4f6d3v5z66.1
Contributor:
Halil Erdem Akoğlu

Description

This dataset contains experimental and survey data collected to examine the context-dependent effects of national identity on consumer behavior, including perceived outgroup threat, consumer ethnocentrism, willingness to pay, and country-of-origin preferences.

Files

Institutions

Categories

Marketing, Ethnocentrism, Business to Business Marketing

Licence